About This Site

This sweet blog of mine will serve as a temporary home for all of my content for the next few months as I ready everything organized with my own domain that I'll be getting sometime within then. If you'd like to check out my old domain, take a look through it here.

In the meantime, it will serve as a "collective" of sorts of all of my currently hosted pages, my blog, and links to all of my external stuff like Facebook and Flickr.

External Sites
My Flickr Page
My Facebook Profile
Yahoo Calendar

Hosted Pages
Homepage
Portfolio
Dirrty Apple Productions
Downtown Russellville Strip
Rodge Sucks


Friday, July 07, 2006

I'll Tell You What I'll Buy, Thank You Very Much

Allright, so this is sort of a follow-up to my last post. I've been interested in marketing and advertising lately, for a number of reasons. Sharla graduated with a degree in that sort of thing, so I'd like to help her along. Also, either her or I would like to start a business of our own sometime, so it's something that I'd like to educate myself in. I don't pretend to know a lot about it, but I am an active consumer in this materialistic society of ours, and am capable of realizing and pointing out certain things.

Our marketing/advertising society can't seem to decide what direction that they'd like to go with marketing and advertising certain groups or individuals. On one hand, you have groups who market to everyone as a mass group. This is traditional. You air commercials on prime time TV that appeal to everyone, you mail mass market junk mail to everyone. One document or campaign appeals to the lowest common denominator and tries to reach as many people as possible. It's annoying, but it's effective. But also turns off consumers who call the advertisers on their crap and want to know why their service or product specifically should appeal to them.

I'm one of those. Unless I already know that I want what you are trying to sell, you'd better be convincing me personally that I need or want it. Otherwise, I want no part of it. And I have a right to be a picky consumer, it's my hard earned cash that you are asking me to hand out.

Now of course, there is the other side of marketing that does just this. It tries to specifically appeal to consumer. This can be more effective, but is more dangerous. Spam falls in this category, those bogus shopping card deals from grocery stores fall in this category. Want to know how ridiculous some of those are? Best Buy and Books-A-Million ask you to pay for this. Yeah, that's right. You pay them to collect information on what you buy so that they can specifically market to you via email and snail mail. They do offer nice deals in return, so it's nearly a fair trade.

The perfect solution? As with anything, you find a happy medium. Tell me why I want your product, but don't collect information on me that I'd prefer you not to have. Just because I walk into Wal-Mart and buy something doesn't mean that I'm interested in it. Maybe I'm buying it for someone else as a gift. Appeal to my good nature and advertise the good deals you have on video games because I choose to tell you that its what I'm interested in buying. I'll be happy to be a loyal customer if you continually offer good deals to me on that front, yet stay out of my personal business.

And that's the marketing solution. Bring the people in with unobtrusive mass marketing, but categorize them into paticular groups (that they won't mind being in) once you have them baited. For instance, Sharla is considering opening a fashion store. She'd appeal to everyone with classy advertising that represented her type of business, then categorize her customers. Teenagers who want to buy prom dresses, college students who want bridesmaid or wedding dresses. Politely ask for information, telling them that you can offer them good deals on what they are looking for, and then keep your presence and good deals on their mind. Form a relationship with them and they'll have one with you.

Steal my ideas and I'll hunt you down. I know where you live.

Friday, June 30, 2006

HisSpace

One thing that has been bugging me lately is the realization of how business-oriented and corporate nearly every aspect of life is these days. What is more bothersome is everyone's ignorance of that fact and their unwillingness to really realize it or do anything about it.

A good example is an incident today. But before we get to that, let's go through some background information.

I recently signed up on MySpace, despite my initial reluctance to do so. I don't really care for the design or idea of the site, but its usefulness is outweighing its stupidity in a few ways, especially being able to keep up with good friends. I likely wouldn't be able to do so in the same degree without it. Of course, the evil empire of Rupert Murdoch owns MySpace. If you are keeping score at home, the same organization of Fox Sports, FSN, and Fox News. Which really makes it "HisSpace", meaning everything that you are seeing is the result of a boardroom decision. It isn't so that you can talk with your friends or make new ones, it's so that you will buy what they tell you and do what they tell you in the manner that you tell you. Of course, I choose to ignore this aspect because I'm able to talk with my friends at home. I endure this evil for the greater good.

Out of sheer curiosity, I checked out a page for the late Johnny Cash. It seemed disrespectful of the label and News Corporation to exploit a dead man's career, and I left my two cents. Mere minutes later, I found that I had two private messages from a few fourteen year olds explaining deep and significant thoughts.

"OMG, Ic4n't belEVE You DSS Jhnny CSH like dat. You R teh SUCK!"

...it's like a fish obediently jumping onto the bait. What scares me isn't the sort of marketing that is being pushed on our society, but the willingness to take it out of the spoon that is being fed to them.

Even Johnny Wouldn't Have Had This



That's possibly the best center field dive I've ever seen. I can't remember even Andrew taking a dive like that. He probably has, but it certainly isn't in my memory.